Marketing Services

Marketing Services - Alynome optimizes growth

Global Marketing Strategy, Targeting, Omni-Channel Digital Marketing, & E-Commerce

A distinctive brand with compelling messaging, an efficient marketing strategy, and targeted integrated lead generation is a necessity for success. Alynome provides the vision and experience to craft winning life science omni-channel digital marketing, marketing automation, and e-commerce solutions optimized to your unique needs. Alynome delivers results.

  • Integrated global B2B omni-channel digital marketing strategies and execution plans with frictionless customer journeys, efficient budgets, and detailed KPI that deliver robust growth and ROI in hyper competitive markets.
  • Pinpoint target segmentation definitions, messaging, value propositions, and frictionless user journeys to optimize attention, relevance, quality score, and conversion performance.
  • Works closely with leadership, product management, regional, sales, field service, and marcom teams, and external vendors, to coordinate initiatives that secure business and customer satisfaction.
  • Email marketing strategies, segmentation, target mailing lists, subject, content, call-to-action, and landing page design, optimization, tracking tags, campaigns and analytics.
  • Content marketing strategies that target different ways content can be used across the customer journey, customer experience touchpoints, and customer life cycle to deliver valuable relevant information to customer needs.
  • YouTube, Facebook, Twitter and LinkedIn social media pages, content, videos, lead ads forms, targeting, retargeting, and lookalike with update, auto-follow and direct message automation.
  • Organic search engine optimization including semantic web SEO friendly titles, descriptions, rich snippets, header tags, on-page keywords, internal linking, link text, social media tags, alt tags, accessibility tags, analytics tags, and XML sitemaps.
  • Paid search engine marketing PPC campaign strategy, keyword selection, placement, creative, extensions, landing pages, Google Ads and Bing Ads bids, quality score and CTR optimization.
  • Display Ad creative, placement and retargeting optimization.
  • Webinar presentations, rehearsal, promotion, sign-up, reminder emails, recording, YouTube replay, and post webinar follow-up.
  • Event and conference planning, budgets, booking, staffing, schedules, presentations, promotions, registration, lead collection and qualification.
  • Frictionless context sensitive e-commerce facilitating finding and configuring complex products, upsell and cross-sell, and reorders to increase revenue and 24/7 self-serve to decrease cost.
  • Google Analytics and Google Tag Manager data integration and reports to analyze omni-channel traffic, on-page engagement, A/B testing optimization, conversion, and attribution.
  • Marketing automation with Pardot, Marketo, and Eloqua optimizing email, forms, content marketing, and social media targeting, user engagement, lead score and lead nurture.
  • Strong track record creating branding, value propositions, and the complete range of product marketing including website, webinar, presentation, demo, video, case study, white paper, datasheet, promotion, competitive, partner, and training.
  • Effective partner program design, recruitment, authorization, training, and co-marketing.
  • Extensive evangelism, public and investor relations experience with press and analyst strategies, briefings, press releases, editorial, reviews, online communities, conferences, and associations.
  • Ghost authoring the entire process including storyline, content, cover art, ebook and print formatting, ISBN, copyright, pricing, and publishing on Amazon Kindle, Apple iBook, and Google Play stores.
  • Compelling angel and venture capital investor slide presentations, executive summaries, business plans, team bios, market definition and size, competitive, product definition, customer validation, business models, launch, use-of-funds, burn rate, and financials.
  • Pardot, Marketo, Eloqua, Hootsuite, Salesforce, Google Ads, Bing Ads, Facebook Ads, LinkedIn Ads, Twitter, YouTube, Google Analytics, Google Tag Manager, Google Data Studio, Google Search Console, Adobe Creative Cloud, Ubersuggest, Moz, Tableau, Excel, Word, PowerPoint, WordPress, Magento.